Archive for the ‘Hoping for a Discussion’ category

Social Content Governance: Who Provides It? How should it be Provided?

May 13, 2010

The Enterprise Content Management (ECM) industry has gone through significant transformations over the course of the past decade.  A seminal event that got ECM on the mainstream map was the Enron debacle a few years ago, followed by Sarbanes Oxley, followed by Federal Rules of Civil Procedure changes that occurred in late 2008. My point is that a series of events increased the need for better information governance, and the logical suppliers were those that provided information management capabilities using their ECM technologies. 

It can be argued right now that information governance as a market might even be a larger addressable market than the ECM market over the next few years, largely because of increased regulation and significant exposure to organizations from mismanagement and poor governance of information. 

But I think there is a larger problem that needs to be solved by these information governance initiatives: the need for governance of the social content  is starting to be generated within organizations at a very rapid pace. Wikis, ad hoc collaborative content, microblogs, and blogs like these typically don’t have good governance policies enforced around them. Those suppliers that provide solutions to address this problem will find themselves in high demand. Those that don’t effectively position themselves for it will be at a great disadvantage due to the rapid growth of social business content. 

Coming up with effective solutions won’t be easy, however. If usability and governance aren’t completely balanced, enforcement will be nearly impossible to achieve. Given the popularity and proliferation of cloud-based models in social computing, it might be an ideal time for the ECM vendors to bring about information governance capabilities as a cloud service.  Furthermore, it will be imperative for (more…)

Why Your Social Computing Strategy Matters to Your eDiscovery Project

March 18, 2010

Organizations are quickly realizing the need to build a social strategy for their business.  This includes exploring how Facebook and Twitter-like functionality can be brought to the enterprise.

The sense of urgency for developing such a social strategy has been primarily driven by the consumer experience of individuals.  When consumers are far more productive at home than at work, they start to demand similar tools and capabilities with which they can interact with each other even at work.  And if they don’t’ get those capabilities at work, they start using tools available to them at home for work use.

While this is getting to be an increasingly accepted concept, what organizations at large haven’t done a particularly good job in is (more…)

8 Essentials to Consider for Social Computing and Collaboration in Business

March 18, 2010

2009 was the year for social services taking off for consumers.  2010 seems like the year where momentum is rampantly building for social services and software use in business.

However, risk exposure for organizations actually being successful with social computing and collaboration (SC&C) can’t be ignored.  Here are some factors that can contribute to an increased probability of success for organizations:

1. Focus on Adoption: If Warren Buffett were to simplify SC&C, he would probably say something like: Rule #1, Focus on Adoption.  Rule #2, Don’t forget Rule #1.  If there is a single criterion to bet on for the success of social computing, it should be to encourage adoption.  This is a viral phenomenon, and that is the best part of it.  Disproportionately focus effort on adoption acceleration!!

2. Ensure a Very Iterative Deployment Model: One way to ensure failure in social computing and collaboration is to treat it like an ERP project.  This cannot be an 18 month long project. It must have short planning, execution and iteration cycles with a maniacal focus on measurement of behavior, trends and usage patterns.

3. Recognition of the “Power Law of Participation”: 50% of content on Wikipedia is contributed by approximately 0.5% of the user base.  This participatory variability is a fascinating dynamic.  And I don’t deserve credit for the concept.  Ross Mayfield, founder of Socialtext was the first to coin the term “Power Law of Participation”.  (more…)

Will the App Store for Business Revolutionalize the Enterprise Software Distribution Model

March 8, 2010

Enterprise software has always been a high gross margin business due to the repeatable nature of software that vendors write once, and sell many times.

But for those of us who are familiar with enterprise software vendors as well as large corporations who buy such software, we are all far too aware of the long and expensive sales cycles for both the supplier (software company) and the buyer (corporations using software).

Typically, most margin erosion for software companies happens in the sales and marketing expense. Yes, engineering is a high cost, but typically gross margins can tend to be between 75% to almost 90% for the good companies once a certain amount of volume and scale is reached. But direct sales especially is a low scale business.

So why do corporations who buy software care? Well, if 30 to 40 cents of a dollar is spent by a software company (more…)

The Myth of Google being a “One Trick Pony”

March 5, 2010

I just saw a Post that talks about Google launching it’s Android Operating System’s latest version 2.1 on older devices like the Sidekick.

Here is what is fascinating about this discussion. While Google’s revenues are largely advertising based, unlike other firms that have experienced such hyper growth who typically saturate a market, Google continues to have plenty of runway in growing their ad revenues. The percent of ad revenues that Google has is still fairly low.

In fact, one could foreseeably see Google having a single search based revenue stream comprising 80 to 90% of their revenues while maintaining aggressive growth rates.

Why does this matter to consumers? And to business for that matter? (more…)


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