Posted tagged ‘Rohit Ghai’

Rules to Compete in the Enterprise Software Game

April 30, 2012

Guest Blogger: Rohit Ghai

Rohit Ghai, Head of Products, IIG Division

Are you worthy?

To play in the enterprise you must be worthy…. So it is with enterprise software as well. In addition to enterprise worthy support, enterprise worthy services one has to build enterprise worthy product in order to even be in the consideration set.

Before I get to the traits of enterprise software lets look at the typical traits of a corporation that we deem to be an “enterprise”:

  • Some things are really BIG. These organizations are giants – think really really BIG footprints. A big digital footprint (think vast quantities of data produced and consumed), a big carbon footprint (think big data centers, big factories, big operations, reams and reams of paper pervading thousands of business processes), a big geographical footprint (think a global organization with offices and people all across the world) and finally a big customer footprint (think thousands of customers across different segments and geographies using the company’s products or services).
  • Some things are really small. These organizations have extremely small tolerance for brand or reputation degradation (think floors full of lawyers and compliance maniacs even in unregulated industries), miniscule tolerance for downtime or business discontinuity (think people obsessing over the next flood in Thailand), very little patience in terms of time to value (think constant flux and a breakneck pace of change), a pretty small shared context (think thousands of people touching different parts of the elephant but no one sees the elephant) and finally a very small degree of homogeneity (think people of all ages, cultures, backgrounds and preferences).

So its pretty straight forward: to be enterprise worthy – you have to be able to handle (more…)


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