Posted tagged ‘software’

Rules to Compete in the Enterprise Software Game

April 30, 2012

Guest Blogger: Rohit Ghai

Rohit Ghai, Head of Products, IIG Division

Are you worthy?

To play in the enterprise you must be worthy…. So it is with enterprise software as well. In addition to enterprise worthy support, enterprise worthy services one has to build enterprise worthy product in order to even be in the consideration set.

Before I get to the traits of enterprise software lets look at the typical traits of a corporation that we deem to be an “enterprise”:

  • Some things are really BIG. These organizations are giants – think really really BIG footprints. A big digital footprint (think vast quantities of data produced and consumed), a big carbon footprint (think big data centers, big factories, big operations, reams and reams of paper pervading thousands of business processes), a big geographical footprint (think a global organization with offices and people all across the world) and finally a big customer footprint (think thousands of customers across different segments and geographies using the company’s products or services).
  • Some things are really small. These organizations have extremely small tolerance for brand or reputation degradation (think floors full of lawyers and compliance maniacs even in unregulated industries), miniscule tolerance for downtime or business discontinuity (think people obsessing over the next flood in Thailand), very little patience in terms of time to value (think constant flux and a breakneck pace of change), a pretty small shared context (think thousands of people touching different parts of the elephant but no one sees the elephant) and finally a very small degree of homogeneity (think people of all ages, cultures, backgrounds and preferences).

So its pretty straight forward: to be enterprise worthy – you have to be able to handle (more…)

3 Critical Areas to be an Enterprise Worthy Software Company

April 19, 2012

Megatrends like Social, Big Data, Cloud and mobile are driving fundamental shifts in the business in this Post PC era.  One of those shifts is around the consumerization of IT where the user is in control of the devices and the applications they use to be more productive.  User experience is of paramount importance and the message is clear.  Users will not put up with complex user interfaces and find alternatives to enhance productivity by self-provisioning apps in the cloud.  As I’ve said before, a software company cannot be successful unless they minimize friction in the user experience.  The user gene must be developed in every software organization.

However, IT still remains a critical constituency within an organization.  Many that started from the consumer side of the house like Google have had some hiccups in catering to the CIO.  Three key areas must be evaluated closely when a software vendor claims to serve the enterprise.  They are around how a software company provides support for the enterprise, how a software company builds products for the user, but keeping in mind enterprise requirements, and how a software company enables an ecosystem of services, education and training for an enterprise.  What I thought would be valuable is for some of the leaders in EMC to discuss how they think of these very serious enterprise needs.  I’ve asked Mike Montoya, our head of support, Rohit Ghai, our head of products, and John O’Melia, our head of services to impart some wisdom on each of these areas on what it takes to effectively serve an enterprise while still ensuring that the user is who the software is designed for.

Hope you enjoy the 3 blogs that each of these very talented individuals have been kind enough to contribute to my blog.


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